Zeros 2 Heroes - The People's Publisher

Zeros 2 Heroes Part of BC Film's First-Ever Digital Readiness Program

Vancouver, British Columbia (October 19, 2007) – Zeros 2 Heroes Media, an upstart social media company representing fanboys of all stripes, has been named a recipient of British Columbia Film's first-ever Digital Readiness program. Zeros 2 Heroes Media is one of six British Columbia-based companies that has been awarded funding for the development and execution of a strategic "digital readiness" plan.

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With technological infrastructure already set in place for its online comics and genre entertainment social network, Zeros 2 Heroes plans to use the Digital Readiness grant to further explore how social networks can impact collaborative storytelling by undiscovered creators.

The Digital Readiness program marks BC Film's first major initiative to bring web 2.0 techniques to the process of visual storytelling through film, television or other forms of digital media. For companies ready to make the leap, BC Film will support a creative needs assessment, exploration of digital opportunities, and the preparation of a comprehensive strategy for digital readiness and deployment.

“The Zeros 2 Heroes project is innovative in both conception and delivery,” says Richard Brownsey, Executive Director of BC Film. “This is exactly the type of project the Digital Readiness program was designed to assist and BC Film is excited to have a small role in its inevitable success.”

Matt Toner, President of Vancouver-based Zeros 2 Heroes Media, says, "We're thrilled to have been named a recipient of B.C. Film's Digital Readiness program. This is a very positive step for us in that we can now more readily execute on an aspect of our business plan that we've been itching to explore. Social networking as an end unto itself has passed - the challenge of the next 18 months is to harness that energy for specific creative and collaborative goals."

This award comes on the heels of Zeros 2 Heroes' launch of its cross-country campaign that uses innovative social media techniques to identify the next generation of Canadian storytellers.  Canada: Comic Creation Nation, a campaign partially financed by the Canada New Media Fund (administered by Telefilm Canada), accords Canadian screenwriters, novelists, playwrights and journalists an opportunity to submit new story ideas through Zeros2Heroes.com. As the online community rates, reviews and refers these works, the creators will be able to polish their ideas based on real-time fan feedback. Each story concept selected as a "People's Choice" will go into production and be created as a professional comic book.

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About Zeros 2 Heroes Media

Zeros 2 Heroes Media, the "People's Publisher," is a Vancouver-based social media company best known for creating Zeros2Heroes.com , a thriving social network for fanboys of all stripes. Leading a movement to revolutionize how genre entertainment properties are developed, Zeros 2 Heroes gives its members a direct voice in shaping the future of the stories that matter most to them: either new ideas from undiscovered creators or longstanding cult favorites. Rainmaker Animation was the first corporate partner to draw on the power of the Zeros 2 Heroes community in their re-launch of the classic animated television series, ReBoot. For more information, contact Zeros 2 Heroes at 1.866.610.0516.

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Media Contact:

Zeros 2 Heroes Media

1.866.610.0516

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