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Projects


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Projects


Projects

Zeros 2 Heroes is an "incubator of one" that finds, finances, develops and deploys a compelling industry innovation every year.

ARGo

The ARGo engine turns social media metrics into actionable intelligence for entertainment producers of all stripes.

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ARGo

The ARGo engine is the result of an ongoing process of research and development dedicated to a better understanding of advanced analytics as they pertain to the entertainment industry. ARGo distills complicated science into actionable intelligence able to easily inform the decisions of entertainment executives from across the industry.

ARGo allows teams to not only set the initial strategy, but also react to campaign developments in real-time. Strategists can refine their work immediately in response to decisions based on real-time information. Analysts can then quickly ascertain the effectiveness of that approach and publish information on which their analysis is based. This tool provides timely information to the team itself, allowing better decisions to be made as the campaign progresses.

Highlights

  • ARGo is built around:
  • Structure - for teams of any size
  • Convenience - complex account management in one tool
  • Intelligence - multiple measures of impact and sentiment

WannaWatchit

Wanna Watch It is a social buying solution that reconnects audiences with theatres showing their favourite films.

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WannaWatchit

With the emergence of digital streaming technologies, VOD, and the competition from mainstream blockbusters, cinemas need to adapt their business model to attract larger audiences. While it is widely reported that movie attendance continues to be strong, theatres continue to report that nearly 88% of seats go unsold.

Starting with independent cinemas, that are fighting to keep pace with the big chains but still act as a vital part of our cultural landscape, we are working to increase ticket sales through audience demand aggregation and dynamic content programming.

Our premiere product, WannaWatch.It leverages cutting edge social technology to tap into audience sentiment and bring audiences back into independent cinemas in larger and larger numbers. We do this through aggregating audience taste, analyzing preferences, and converting this data into ticket sales.

Doing so means more than just a better audience experience: it translates into increasingly optimized theatre inventories and a much better bottom line.

Highlights

  • Distributed through 200+ theatres across North America
  • Powered by one of the largest digital catalogues of theatrical content
  • Offices in New York and Vancouver

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Biba

Our system brings together the digital games kids love with the active and imaginative play their parents remember.

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Biba

At at time when concerns about childhood obesity, sedentary lifestyles and a pre-occupation with video games are at all time highs, Biba offers an elegant solution. Blending the digital games that kids have come to love with the physical and imaginative play that their parents want to see, Biba offers an entirely new form of family entertainment.

Working with one of the world’s largest manufacturers of playground equipment, our team is designing a mobile play system that will change the way you look at childhood games. Fun and intuitive, Biba unlocks the imagination of the child and connects it to vigorous physical play that can be enjoyed solo, with their family or with any number of other children in the playground.

Highlights

  • Mobile app available for iOs or Android devices
  • Competitive, social and collaborative games
  • Fun to try, easy to learn, and always free to play

Walkumentary

Wearable technology and location-based stories come together to turn neighbourhood strolls into epic adventures.

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Walkumentary

The Walkumentary project is a location-based storytelling platform for factual stories delivered through a Glassware App with downloadable content packs of interactive storytelling experiences that also functions as a content creation system for filmmakers.

This technology has the potential to open up significant new markets for location-based storytellers by giving them access to new revenue streams from micro-transactions and downloads. With the ability to tailor content to the tourism industry, sports halls of fame, etc. while tying in branded commercial content, the Walkumentary project unlocks revenue potential across many different verticals.

Highlights

  • Experience optimized for Google Glass
  • Downloadable content available as Glassware apps
  • Full product available in 2015!

Animism

An exciting new transmedia property designed to be experienced across the widest possible range of media platforms.

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Animism

Animism is a landmark transmedia property that spans video games, short fiction, graphic novels, alternate reality experiences and a nationally televised animated series. Half Harry Potter and half Hunger Games, Animism is entertainment designed for young adults comfortable with a wide range of media channels.

Now in development for its second ground-breaking season, Animism tells the story of Melody Ravensfall, a teenaged girl who discovers that she is the heir to mysterious ancestral powers that must be harnessed if the world is to be set aright. Audience members can follow her interlinked adventures across a matrix of media properties or as simple stand-alone epics.

Highlights

  • Nationally broadcast television series
  • Complete transmedia strategy and implementation
  • Adventure game unpacks the origin stories of the Animism world

Comic Creation Nation

We tap into the wisdom of the crowds to identify the next generation of amazing genre entertainment properties.

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Comic Creation Nation

We are living in the heyday of genre entertainment, with comic-based blockbusters splashed all over the silver screen and new properties like Game of Thrones and The Walking Dead dominating audience ratings. As the popularity of such stories grows, so to does the supply of new concepts… making it increasingly difficult for producers to separate the wheat from the chaff.

Our system uses a combination of advanced analytics and industry insight to identify weak but promising trends, establish their accuracy via targeted content, and fast-track development along the most promising lines. It’s a proprietary approach akin to “moneyball” that allows for the rapid creation of genre entertainment… giving a decided first-mover advantage to decision makers willing to embrace social media metrics.

Highlights

  • Advanced analytics, range-finding and forecasting
  • Best of breed partners engaged from across the entertainment industry
  • 30+ new genre entertainment properties already created!
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Partners


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Partners


Partners

While we work with industry leading talent from around the world, Zeros 2 Heroes is led by a trio of entertainment industry innovators.

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MATT TONER

Matt began in new media during the dot-boom in New York, helping to launch or manage a trio of start-ups. Following the dot-crash, he switched gears and joined Vancouver’s burgeoning videogame industry, working as a designer and writer on a series of titles for Electronic Arts and Nokia. In 2006, he returned to new media and led the development of an award-winning television portal before launching Zeros 2 Heroes Media. In tandem with this work, Matt has become an internationally recognized transmedia practitioner and a sought-after speaker.

NIK PALMER

With over 15 years of experience in games, Nik has a proven track record with companies such as Microsoft, Nintendo, Sony, and Ubisoft. This has allowed him to build a practice in process management, technical direction and gameplay development.

Nik has worked on many major AAA console titles and controlled projects, culminating on building an entire studio from scratch with Ubisoft on a 5 year budget estimated at $30 MM. Outside of the digital domain, Nik is involved in several creative projects that require a unique blend of creative, technical, and process management.

RYAN NADEL

Ryan is best known for his work with the internationally acclaimed MetaMaus collaboration with Art Spiegelman, a digital re-imagining of Spiegelman’s classic graphic novel, Maus. Originally published by Random House in North America it has also be translated into French and German to critical acclaim. Ryan’s practice focuses on interactive storytelling and game design projects, working with experts in the field from Electronic Arts, governments and academia.

Ryan is a former journalist and holds a Master’s of Digital Media degree. Ryan brings the expertise and techniques of investigative and narrative journalism to interactive modalities.

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Contact


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Contact


Contact

If you want to work with our team, understand our methodology or have one of our partners speak at an industry event, please don’t hesitate to reach out.

 
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