The ARGo engine is the result of an ongoing process of research and development dedicated to a better understanding of advanced analytics as they pertain to the entertainment industry. ARGo distills complicated science into actionable intelligence able to easily inform the decisions of entertainment executives from across the industry.

ARGo allows teams to not only set the initial strategy, but also react to campaign developments in real-time. Strategists can refine their work immediately in response to decisions based on real-time information. Analysts can then quickly ascertain the effectiveness of that approach and publish information on which their analysis is based. This tool provides timely information to the team itself, allowing better decisions to be made as the campaign progresses.

With the emergence of digital streaming technologies, VOD, and the competition from mainstream blockbusters, cinemas need to adapt their business model to attract larger audiences. While it is widely reported that movie attendance continues to be strong, theatres continue to report that nearly 88% of seats go unsold.

Starting with independent cinemas, that are fighting to keep pace with the big chains but still act as a vital part of our cultural landscape, we are working to increase ticket sales through audience demand aggregation and dynamic content programming.

Our premiere product, WannaWatch.It leverages cutting edge social technology to tap into audience sentiment and bring audiences back into independent cinemas in larger and larger numbers. We do this through aggregating audience taste, analyzing preferences, and converting this data into ticket sales.

Doing so means more than just a better audience experience: it translates into increasingly optimized theatre inventories and a much better bottom line.

At at time when concerns about childhood obesity, sedentary lifestyles and a pre-occupation with video games are at all time highs, Biba offers an elegant solution. Blending the digital games that kids have come to love with the physical and imaginative play that their parents want to see, Biba offers an entirely new form of family entertainment.

Working with one of the world’s largest manufacturers of playground equipment, our team is designing a mobile play system that will change the way you look at childhood games. Fun and intuitive, Biba unlocks the imagination of the child and connects it to vigorous physical play that can be enjoyed solo, with their family or with any number of other children in the playground.

The Walkumentary project is a location-based storytelling platform for factual stories delivered through a Glassware App with downloadable content packs of interactive storytelling experiences that also functions as a content creation system for filmmakers.

This technology has the potential to open up significant new markets for location-based storytellers by giving them access to new revenue streams from micro-transactions and downloads. With the ability to tailor content to the tourism industry, sports halls of fame, etc. while tying in branded commercial content, the Walkumentary project unlocks revenue potential across many different verticals.

Animism is a landmark transmedia property that spans video games, short fiction, graphic novels, alternate reality experiences and a nationally televised animated series. Half Harry Potter and half Hunger Games, Animism is entertainment designed for young adults comfortable with a wide range of media channels.

Now in development for its second ground-breaking season, Animism tells the story of Melody Ravensfall, a teenaged girl who discovers that she is the heir to mysterious ancestral powers that must be harnessed if the world is to be set aright. Audience members can follow her interlinked adventures across a matrix of media properties or as simple stand-alone epics.

We are living in the heyday of genre entertainment, with comic-based blockbusters splashed all over the silver screen and new properties like Game of Thrones and The Walking Dead dominating audience ratings. As the popularity of such stories grows, so to does the supply of new concepts… making it increasingly difficult for producers to separate the wheat from the chaff.

Our system uses a combination of advanced analytics and industry insight to identify weak but promising trends, establish their accuracy via targeted content, and fast-track development along the most promising lines. It’s a proprietary approach akin to “moneyball” that allows for the rapid creation of genre entertainment… giving a decided first-mover advantage to decision makers willing to embrace social media metrics.