Helping OUTtv Get Out There

As a broadcaster, OUT tv has been moving aggressively into the digital space, across a number of channels. One of their leading productions, Hot Pink Shorts, is being reimagined as a completely convergent property: web leads to television, mobile, DVD and beyond. But the basic underpinning is an entirely new relationship with their audience. Z2H will fashion a social viewing experience that allows audience members to work directly with the network to design next season’s show.