Z2H at Nordic Game Conference

Z2H was present at the Nordic Game Conference earlier this month in Malmo Sweden. The annual conference featured more than 100 speakers and drew over 1,400 delegates from around the world. Game developers, publishers, retailers, distributors and academics attend this event making it the largest industry event in Europe. Matt Toner spoke on the Transmedia: TransAtlantic panel which discussed the emergence of transmedia properties and what it means for the entertainment industry.