Working with New York's Emerging Pictures, Zeros 2 Heroes and 20 Year Media have come together to co-produce a killer social viewing solution for independent cinemas across North America. This venture combines Zeros 2 Heroes expertise with innovative entertainment software and 20 Year Media's powerful QdUp product that assesses viewer behavior.
To power the deal, Zeros 2 Heroes and 20YM have unlocked a sizeable equity investment from the Canada Media Fund to complement earlier investments by private sector partners. The new product is expected to launch in early 2014.