Animism: The Sacred Sites

Animism: The Gods’ Lake kicked off at Fan Expo in Toronto with the launch of the ARG component of the property. With the help of Professor Declan Grey, an innovative iPhone app and mysterious posters featuring augmented reality tags, players were initiated into the ARG through a number of mechanism. Featured in the Vancouver SunPlayback and WIRED, this was quite a coming-out party for the new series.