Prime Time Talk


Television executives are getting primed for their move into digital media and there is a lot of talk about how this will come to pass. To give some perspective on what has worked (and hasn’t) in terms of audience engagement strategies, Z2H president Matt Toner moderated a panel that featured leading lights from LonelyGirl15, Riese, and MovieSet. Sometimes reassuring, sometimes somewhat alarming, this panel discussed how to bridge the gap between traditional stories and digital audiences.