SPARK: A Social Media Solution

Wrapping up a string of speaking engagements with executives from across the industry, Zeros 2 Heroes Media held a half-day session at SIGGRAPH’s SPARK Animation Festival. Whether as feature-length films or memorable shorts, animation is an increasingly important form of visual storytelling… but the same principals underpin how producers need to develop their digital strategies. The Zeros 2 Heroes team spent the morning discussing the power of social media, the best fan engagement strategies and whether Toy Story was really that much better than Toy Story II.