Understanding Fanboys

Zeros 2 Heroes capped a week of meetings at the Toronto International Film Festival by giving a seminar on the anatomy of a fanboy (or fangirl). Joined by Michael Regina, the marketing genius behind Peter Jackson’s TheOneRing.net, the Zeros 2 Heroes team discussed the pros and cons of communicating with this very challenging demographic through a sometimes hard-to-manage medium. For filmmakers launching a new genre concept into today’s marketplace, understanding the online psychology of a fanboy (or fangirl) is a must.