Vancouver producer's project looks like comic book, but comprises social network

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An independent Vancouver producer is looking to expand the boundaries of marketing with a trans-media barrage for his noirish detective thriller concept. Keith Turner, a lifelong whodunit fan who has self-published two novels in the genre, is planning to blitz attendees at this weekend’s New York Comic-Con with 50,000 copies of what appears at first glance to be a conventional comic book.