This past October, Merging Media 2011 was held at SFU Woodwards in Vancouver. Featuring our very own Matt Toner as the Master of Ceremonies, this annual cross-media conference always attracts the best and brightest in the fields of both conventional and interactive media. Attendees got to participate in a variety of panels and presentations, while eight lucky companies got to compete for a $10,000 prize as a part of the PITCH 360 Sessions. Congratulations to MediaSphere Productions and their Transmedia Project, "SKID ROW, THE GREAT FIRE" for claiming this year's prize.